Mcdonald s The Largest Fast Food Restaurant Essay

McDonald’s Our whole concept was based on speed, lower prices and volume. A guy comes in; you ask him what he wants on his burgers; he says, I got to go back to the car to ask my wife. Wouldn t work. Mr McDonald McDonald’s is the largest fast food restaurant in the world both in terms of customers served and revenue generated. McDonald’s is a chain of fast food restaurants that was established by two brothers called Richard and Maurice McDonald. The two brothers opened their first restaurant up in California in 1940. A few years later a man called Ray Kroc visited the brother’s restaurant and was very fascinated by how efficient the brothers operation was that he pitched his vision of creating McDonald’s restaurants across the U.S. Kroc noticed that the brothers had a limited menu that concentrated on just a few items. The brothers had 25 items on their menu. In 1955, Kroc founded the McDonald’s system. Six years later he bought the exclusive rights to the McDonald’s name. Ray Kroc’s vision was to build a restaurant system that would be famous for providing consistent high quality food and consistent methods for preparation. Basically he wanted the food in one restaurant to taste the exact same in another restaurant. To attain his vision, he chose a unique path: persuading both franchisees and suppliers to buy into his vision. Kroc’s motto was â€Å"quality, service, cleanliness and value†. Due to this motto, customers know exactly what to expect when they walkShow MoreRelatedMcdonald s Restaurant : The World Largest Hub For The Fast Food Sector1718 Words   |  7 PagesMcDonald’s Restaurant is the world largest hub for the fast food sector. I am working as an assistant manager. In this report, I will be evaluating the effectiveness of the use of management information system in the McDonald’s Restaurant. Background: McDonald’s is the one of the leading fast food restaurant chains all over the world. This company firstly opened in San Bernardino, California in 1940 as a barbecue shop owned by two brothers, Richard and Maurice. After opening the restaurant they startedRead MoreMcdonald s Corporation : The World s Largest Chain Of Fast Food Restaurants Essay1600 Words   |  7 PagesCorporation is the world’s largest chain of fast food restaurant, serving nearly 69 million customers daily through more than 36,538 restaurants in 119 countries worldwide (McDonald s, n.d.). McDonald’s is one of the most valuable brands, worth more than $25 billion. The business began in 1940, with a barbecue restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. 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